We use newsletters for 4 reasons:
Establish you as an expert.
Define your brand.
Build consumer trust.
In order to do so, we use a mix of informational, helpful, and entertaining resources that we will share via email to your community. We usually recommend no commercial links or any promotion in the content of the email. The helpfulness should be the main promotional vehicle.
In order to select the content that will share, we need to find out:
- Who are your subscribers?
- What service are you delivering them?
- How can we provide resources to my client’s knowledge about the issue that you are solving?
We will then pull together a selection of articles and online resources. Among these, we collaborate with you to find out which are fitting the best your company brand and message.
We usually pick 3 – 5 different topics to highlight each email, depending on the sending frequency.
The layout needs to be branded to your company but must also not distract the readers from the real value that your resources will bring them. With this in mind, we keep the design minimalistic – while matching the company’s color code and values.
Some examples
- A landscaping company provides his clients with a bi-monthly newsletter. We send local gardening tips, seasonal advice, and easy how to do it articles for home repairs and garden arrangements.
- A software provider for small and medium hotels sends every month a handful of articles to his hotels with tips on how to run more efficiently their accounting, how to sell more room from online booking websites, how to showcase your hotel, and so on.
- A financial stockbroker sends every morning update on market trends, latest company announcements, and answers questions for an hour every morning on skype with his clients to make sure they understood it all.
MailSoar is here to help you. Our team of experts is used to managing the ongoing deliverability of massive senders from all industries.
